Understanding Message Flows

Understanding Trigger Points

Trigger a message flow start through growth tools when a user first joins your text list. Some of the growth tools to kick off the message flow include when users respond with specific Textwords, Scans your QR-Code, or fills out an Online Form.

You can also trigger message flows when a tag is added or removed to a specific user, makes a purchase via text-to-buy or your online Shopify store, by calendar date (ie: birthday's), or inbound chats.

Applying Start Triggers

You can select how you'd like to trigger the message flow in the Automations > Message Flows > Add Start Trigger section. Before creating your message flow assign a Start Trigger to the automation to let the tool know what is needed for it to be sent to the subscribers phone. If you are not seeing the intended Start Triggers as an option in the drop down, you need to first create the start triger (ie: QR-Code).

Designing Drip Flows

A Drip flow helps guide users through a series of steps for a structured automated experience. Use custom fields and tailored messages to personalize user interactions. and engage them with timed sequences of messages to maintain interest. You can enhance messages with images, contact cards, and upcoming video/audio messages.

Where you see fit, Incorporate incentives like coupons or credits to encourage engagement. You can also integrate the drip sequence with platforms like MailChimp or Zapier to sync data and contacts seamlessly.

‍

Implementing Filtering

Ensure specific actions or messages are triggered based on criteria or subscriber profiles/actions

Use Cases

• Welcome Flows: Engage new subscribers with welcome messages, offers, and data capture opportunities.
• Lead Magnet Flows: Provide valuable content such as guides or resources via automated emails.
• Post-Purchase Flows: Offer incentives, gather feedback, and provide product recommendations after a purchase.

‍

‍