RCS Business Marketing

Meet the future of text marketing

RCS combines the interactive functionality of a native app with the convenience and reach of SMS.

14 day free trial

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500 free text messaging credits

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So, what is RCS Business Messaging?

RCS (Rich Communication Services) Business Messaging, also known as RBM (Rich Business Messaging), is the next evolution of SMS. It’s designed to deliver interactive, multimedia-rich communication directly to customers’ default messaging apps. Though it’s been available for the Google ecosystem of products, Apple has committed to supporting it with iOS 18, bringing it into the mainstream.

App-Like Experience

Directly in the messaging app.

Fully Branded

Display your logo, colors, and contact details.

Analytics

Improved read and  delivery receipts.

Rich Media

High-res images, videos,and audio.

Quick Replies

Buttons for instant customer action

Here's the difference between SMS and RCS

Feature

RCS

SMS & MMS

Branding

Fully branded with logo and custom colors

Limited to contact name

Rich Media Support

High-res images, video, audio, GIFs

No video or audio support. Plain text & low-res images only

Interactivity

Quick reply buttons, carousels, forms & surveys

No interactivity

Character Limit

Unlimited

160 characters

Read Receipts

Yes, with delivery & read notifications

Basic delivery status

Security

Encrypted messages

No encryption

Payment Integration

Integrated with payment platforms like GPay

Not supported

Advanced Analytics

Detailed insights: track customer interactions and engagement

Basic metrics

Network Dependency

Uses data connectivity (Wifi/LTE/5G)

Relies on cellular networks

Quick Reply Buttons

Predefined responses customers can select with one tap

Not available

In-Message Purchasing

Enables direct purchasing through messaging

Not available

Delivery Charges

Only charged when messages are successfully delivered

Charged when message is attempted, regardless of delivery

Interactivity made easy

Fully branded experience

Send messages fashioned with your logo, colors, and custom sender ID. Every element feels consistent and personalized to your brand.

Automated workflows

Create multi-step sequences, smart responses, order confirmations, and follow-ups for an elevated customer support experience.

Rich media, made simple

Use high-res images, videos, GIFs, and carousels to showcase your products and services directly within the message.

Multimedia-rich checkout

Customers can complete purchases directly within the chat conversation, without needing to navigate external websites.

The results speak for themselves

Can you afford to ignore RCS?

3-7x

higher CTR than rich SMS

2.5x

conversion rate of SMS

90%

open rate within 15 minutes

How to incorporate RCS into  your text marketing strategy

Retail

Engage customers with rich media messages, personalized product recommendations, and easy in-message purchases to drive sales.

Woman sitting smiling at phone with product illustration next to her

Service

Offer instant appointment bookings, confirmations, and reminders through branded, interactive messaging for a more efficient and personal service experience.

Man smiling at phone with product illustration

Events

Send out event details, ticket confirmations, and updates with visual elements, quick-reply buttons, and real-time customer support.

Ecommerce

From personalized promotions to automated cart recovery, RCS makes it easy to guide customers through their shopping journey directly in their messaging app.