Case Study: Morgan Julia Designs

How Morgan Julia Designs Achieved a 31.1x ROI with Their Text-to-Buy Program

Morgan Julia Designs transformed their text marketing strategy from basic promotional messages to an engaging Text-to-Buy program — generating $6,000+ in revenue and selling 80+ kits in their very first campaign.

2.10%

Conversion rate

vs 0.12% for SMS campaigns

$1.15

Earned per message

vs $0.13 email average

31.1x

ROI

80+

Kits sold

in first campaign

Talk to an expert

Morgan Julia Designs — needlepoint crafts

About Morgan Julia Designs

Needlepoint Designer and DTC Brand

Morgan Julia Designs is a needlepoint canvas business with wholesale partnerships, direct-to-consumer sales, and a strong social media presence. Despite building a substantial text subscriber list, their efforts were limited to basic promotional SMS with underwhelming results. Inspired by KC Needlepoint’s success with Text-to-Buy, Morgan set out to revolutionize how customers purchase her designs.

A Text List Without a Sales Engine

Morgan Julia had built a substantial text subscriber list, but traditional promotional SMS wasn’t converting. Product drop launches had limited accessibility, and mobile checkout friction was causing cart abandonment — leaving revenue on the table with every campaign.

Minimal SMS engagement

Traditional promotional text messages generated low engagement and underwhelming sales. The subscriber list had potential, but the format wasn’t driving purchases.

Mobile checkout friction

Customers interested in new drops faced a multi-step mobile checkout process that caused cart abandonment — especially for impulse purchases during product launches.

Limited drop accessibility

Product launches required customers to visit the website and compete for limited inventory. There was no way to give text subscribers the exclusive, frictionless access they wanted.

Text-to-Buy with Shopify & Klaviyo Integration

Morgan Julia adopted AudienceTap’s Text-to-Buy platform, turning her existing text list into a direct sales channel. Seamless integrations with Shopify and Klaviyo meant orders, fulfillment, and multi-channel marketing all worked together without added complexity.

Text-to-Buy campaigns

Bi-weekly campaigns give text subscribers exclusive early access to new needlepoint kits. Customers purchase by simply replying to the text — no links, no carts.

Shopify order sync

Every text order automatically syncs to Shopify, flowing into the same fulfillment workflow as website orders. A dedicated sales channel provides clear attribution.

Klaviyo integration

Automatic event syncing between AudienceTap and Klaviyo enables segmentation, teaser emails for upcoming drops, and coordinated multi-channel marketing.

Automated welcome flows

New subscribers receive automated welcome messages that set expectations and build excitement for upcoming product drops.

From First Campaign to Core Sales Channel

Morgan Julia’s first Text-to-Buy campaign exceeded all expectations — proving that her existing audience was ready to buy when the purchasing experience matched the urgency of the drop.

2.10%

Conversion rate

vs 0.12% for standard SMS campaigns

$1.15

Earned per message sent

vs $0.13 email and $0.16 traditional SMS

31.1x

Return on investment

$6K+

First campaign revenue

80+ kits sold via Text-to-Buy

“Our first Text-to-Buy campaign sold over 80 kits and generated more than $6,000 in revenue. The engagement and sales velocity exceeded everything we’d seen from traditional SMS. Our customers love the simplicity of purchasing by text.”
Morgan
Founder, Morgan Julia Designs