Lead Magnet Flow Tips

A successful lead magnet flow involves capturing leads through a combination of QR codes, text words, and online forms, delivering immediate value, and following up with personalized, timed messages.

Tips & Tricks

• Stage Integration:
  • Mention the lead magnet during live talks.
  • Provide clear instructions on how to access the lead magnet (ie: Text your shortcode number or scan QR Code).
• Timed Follow-ups:
  • Utilize timed follow-up messages to maintain engagement.
  • Example: Send an upsell offer five minutes after the initial interaction and a reminder the next day.
• QuickCart Links:
  • Use quick cart links for immediate purchases, especially for exclusive event-only offers.
• Extend Engagement:
  • Continue the conversation post-event with extended drip sequences through message flows.
  • Provide additional value and reminders of offers.
• 80-20 Rule:
  • Deliver 80% value and content, with only 20% focused on selling or upselling.

Things to Look Out For

• Information Overload:
  • Be mindful of delivering too much information during live talks.
  • Capture details for follow-up to prevent overwhelming the audience.
• Automation Quality:
  • Ensure the automation system correctly filters and processes information.
  • Avoid redundant or incorrect messages.
• Audience Engagement:
  • Monitor engagement levels with the lead magnet process.
  • Adjust the approach based on response rates and feedback.

By integrating these practices into live events & ensuring high-quality automation, creators can effectively engage their audience and drive conversions.